# Marketing Strategy BANGK’s marketing strategy is structured in three phases, designed to establish credibility, engage key communities, and ultimately maximize participation in its ICO. ## Phase 1 – Community acquisition * Community airdrops via Telegram * Partnerships with Web3 influencers (YouTube, X, TikTok, Instagram) to generate FOMO * Active engagement on social media (Telegram, Discord, Twitter, Facebook, LinkedIn...) * Targeted email campaigns for warm leads, offering early bird discounts and bonuses (see 17) * Sponsored display banners on ICO Drops and ICO Holder * Listings on top ICO platforms ## Phase 2 – Maximize visibility and convert * Activation of the advisors’ network to engage their investor contacts * Flash airdrops & community contests to reignite hype * International media presence: sponsored articles, founder interviews, etc. * Live AMAs & interactive sessions to answer questions in real time * Content strategy for the blog (SEO-focused) * Smart retargeting website visitors with personalized ads * Real-time monitoring & optimization of campaigns ## Phase 3 – Post ICO: Gain user loyalty Announcement of the ICO closure across all communication channels, including a thank-you message, roadmap updates, and a preview of the next steps… * Sponsored Google Ads campaign announcing the official launch of the BANGK app, highlighting obtained licenses and regulatory approvals * Showcasing KPIs (tokens sold, community growth, upcoming projects) * Founder interviews featured in French media and top crypto outlets * Reactivation of warm leads through retargeting and teaser content