Market Analysis
Focus on Switzerland…
Switzerland is one of the priority markets. Between 2019 and 2024, cryptocurrency adoption in the country grew by 90%, reaching 19% of the population (around 830,000 people). This enthusiasm, combined with a clear regulatory framework and a strong culture of financial innovation, makes Switzerland an ideal territory to integrate the BANGK ecosystem.[1]
In Europe…
Europe represents the first phase of BANGK’s development. A communication campaign will be rolled out across the continent, with a strong digital and community presence in all European countries. However, the operational rollout will be gradual and guided by two key criteria:
· The rate of adoption of cryptocurrencies among the population, an indicator of user potential.
· The sensitivity of populations and governments to environmental issues, in line with BANGK's eco-responsible mission.
This approach will allow us to focus our efforts on the areas, most receptive to our value proposition, while preparing for a scale-up across the continent.[1]
International expansion
After Europe, BANGK plans to open to markets with high crypto maturity, including:
United States, where crypto adoption is massive and the market highly structured.
Asia (Japan, South Korea, Singapore)
United Arab Emirates (mainly Dubai)
Each expansion phase will be guided by precise criteria: regulatory compliance, adoption potential and local partnership opportunities.
[1] KPMG, EDITION 2024 [https://kpmg.com/fr/fr/insights/crypto/web3-crypto-adoption-croissance-secteur.html?utm_source=chatgpt.com]
[1] BILAN CH, 2024 [https://www.bilan.ch/story/pres-de-830000-suisses-se-sont-convertis-aux-cryptos-entre-2019-et-2024-111437117065]
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