Marketing Strategy
BANGK’s marketing strategy is structured in three phases, designed to establish credibility, engage key communities, and ultimately maximize participation in its ICO.
Phase 1 – Community acquisition
Community airdrops via Telegram
Partnerships with Web3 influencers (YouTube, X, TikTok, Instagram) to generate FOMO
Active engagement on social media (Telegram, Discord, Twitter, Facebook, LinkedIn...)
Targeted email campaigns for warm leads, offering early bird discounts and bonuses (see 17)
Sponsored display banners on ICO Drops and ICO Holder
Listings on top ICO platforms
Phase 2 – Maximize visibility and convert
Activation of the advisors’ network to engage their investor contacts
Flash airdrops & community contests to reignite hype
International media presence: sponsored articles, founder interviews, etc.
Live AMAs & interactive sessions to answer questions in real time
Content strategy for the blog (SEO-focused)
Smart retargeting website visitors with personalized ads
Real-time monitoring & optimization of campaigns
Phase 3 – Post ICO: Gain user loyalty
Announcement of the ICO closure across all communication channels, including a thank-you message, roadmap updates, and a preview of the next steps…
Sponsored Google Ads campaign announcing the official launch of the BANGK app, highlighting obtained licenses and regulatory approvals
Showcasing KPIs (tokens sold, community growth, upcoming projects)
Founder interviews featured in French media and top crypto outlets
Reactivation of warm leads through retargeting and teaser content
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